StyleMint

StyleMint an exclusive t-shirt collection designed by Mary-Kate and Ashley Olsen.



Mary-Kate and Ashley Olsen are going digital with their newest fashion venture.

In July, the entrepreneurs will launch StyleMint.com, in partnership with Santa Monica, Calif.-based BeachMint Inc., a company headed by Josh Berman, one of the original founders of MySpace.

StyleMint will meld e-commerce and social media platforms to offer consumers a personalized shopping experience, based on a monthly opt-out model, similar to book-, music- and wine-of-the-month clubs. Mary-Kate and Ashley Olsen will help design and merchandise the offerings — starting with a collection of women’s fashion T-shirts retailing for $29.99 — as well as create regular videos for the site.

“Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience,” said Ashley Olsen, who was in Seattle with her twin sister for a product knowledge seminar and an in-store appearance at Nordstrom scheduled for today. “BeachMint is the ideal partner, as they share our vision for the brand and have the resources and talent to execute it.”
- WWD

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First Look: The Row Fall 2011

Ashley and Mary-Kate Olsen have some surprises up their sleeves for fall. Some of them are made out of quilted leather and fox—including the most outsize and appealingly funny fur beanies ever seen. “We just decided to do what we love and be playful,” Mary-Kate said, while her sister tried on a full-skirted fox-and-alligator coat backward—and decided she fancied wearing it that way better.

The girls were working on shooting their lookbook ahead of their one-on-one (or is that two-on-one?) showroom appointments Monday, and it’s the winter luxury factor that will stun anybody who recalls that The Row started with a hit white T-shirt and a leather legging. But The Row’s progress isn’t only about the very apparent step up in luxury materials; it’s also the tiny details the sisters are looking forward to pointing out, like the mini-Rs embroidered onto sweaters by hand with a single thread. - Vogue.com

"Designers Mary-Kate and Ashley are 'Finding What's Next' In Fashion"

click at the pic to see the video ;)

"Fashion's Night Out is only three days away and we're putting the finishing touches on our plans to cohost the Elizabeth and James Pop-Up shop event. Designers Mary-Kate and Ashley Olsen picked their favorite look from a FabSugar reader — see the winning outfit here — and the lucky lady, Jamie from Alabama, will be flying to NYC with her boyfriend to attend the big event, get styled for the bash and meet Mary-Kate and Ashley! Last week we revealed some fun new details about the themed Pop-Up shop where Sunday, Sept. 12 is FabSugar Day. Pop and Fab will be throwing a party at the store on Sunday from 2-4 — stay tuned for more on that. We'll be following Jamie's journey to the biggest night in fashion and documenting the whole thing for PopSugarTV so stay tuned and for now, check out this video sneak peek at the Pop-Up shop!"

credit www.popsugar.com

Ashley Olsen -- new photoshoot edited :P

Ashley Olsen Fashion magazine 2010

US Vogue September 2010

Jourdan Dunn, Ashley Olsen, Daria Strokous, Valerija Kelava, Karlie Kloss, Mary Kate Olsen, Henrik Lundqvist

credit to www.coupdemainmagazine.com

my top 3 fav. models

  Georgia Jagger

Natalia Vodianova

(Ashley Olsen ;) with Natalia )

Kate Moss