First Look: The Row Fall 2011

Ashley and Mary-Kate Olsen have some surprises up their sleeves for fall. Some of them are made out of quilted leather and fox—including the most outsize and appealingly funny fur beanies ever seen. “We just decided to do what we love and be playful,” Mary-Kate said, while her sister tried on a full-skirted fox-and-alligator coat backward—and decided she fancied wearing it that way better.

The girls were working on shooting their lookbook ahead of their one-on-one (or is that two-on-one?) showroom appointments Monday, and it’s the winter luxury factor that will stun anybody who recalls that The Row started with a hit white T-shirt and a leather legging. But The Row’s progress isn’t only about the very apparent step up in luxury materials; it’s also the tiny details the sisters are looking forward to pointing out, like the mini-Rs embroidered onto sweaters by hand with a single thread. - Vogue.com